3 March 2005

Capscan Addresses Retail Marketing at the Multi-Channel Retail Show 2005

Stand E75, ExCeL, London, 15-16 March 2005

Capscan, a leading supplier of UK and international address management solutions, today announced that it will be exhibiting at the Multi-Channel Retail Show at ExCeL on 15-16 March 2005. At stand E75 Capscan will demonstrate how its award-winning addressing solutions for retail such as Matchcode International and Nearcode, supports multi-channel retail businesses.

Providing address management for over 240 countries, Matchcode International is the ideal address data capture and cleansing solution for international and multi-channel online retailers. Matchcode International ensures that databases are populated with accurate and correctly formatted international address details. It does this by taking input address details and matching these to validated postal information found in the relevant country file. It also adds missing address components, corrects misspellings and validates (or adds) local delivery codes.

"Retail and online marketers are increasingly looking to execute campaigns across international borders," explains Managing Director of Capscan, Terry Hiles, "This highlights a clear need for efficient address management. Trends towards regional business hubs, outsourcing, centralised contact centres handling enquiries from multiple countries and cost cutting are all contributing to the increase in demand for global marketing tools."

Technical Architect at the online grocery service, Ocado, Martin Henery also reinforces the need for quality addressing tools in retail: "If we accept inaccurate delivery addresses, we would not only have late or missed deliveries, with all the cost and problems this involves, we then have the responsibility to find out the correct address and re-deliver the goods. The Capscan system removes this problem altogether."

Also on the stand will be Nearcode, which can be used as part of a contact centre service for use by agents or integrated into a website. It returns a list of the nearest retail outlets when the user enters a postcode. The underlying database is easily maintained and can be linked to mapping solutions to further enhance the users' experience.

"The need for superior address management is crucial for multi-channel retailing," explains Managing Director of Capscan, Terry Hiles, "Visitors to our stand will learn how efficient address data capture and cleansing needs to be accurate so as to effectively process orders, manage enquiries and target campaigns effectively."

About The Multi-Channel Retail Show 2005

MCRS' target audience is marketers, strategists, technologists, buyers and other senior managers in the retail, travel and hospitality industries. The audience was asked what they really want from a retail event. The answer was resoundingly, that they want an event that's user friendly, easy to navigate and tailored specifically to them - no matter what their speciality. The solution was to identify the six hot topics that matter most to retailers and address them through MCRS 2005 by giving each their own zone. The six hot topics are Digital Media, RFID, Retail Fraud, Supply Chain & Logistics, Interactive Kiosks, Customer Management / E-Commerce, E-Learning & Communications Village. The message is "Integration". Each zone comes complete with its own theatre that allows vendors, retailers and analysts to share their knowledge and experiences - as well as top presentations and exhibits. www.retailevents.co.uk